My time at Henry Ford Hospital allowed me to enhance my skills as a content developer, editor and digital marketer. This experience allowed me to grow in employee and internal communications and gave me the once-in-a-lifetime opportunity to observe and participate in healthcare communications amid a global pandemic.
Scope of Work:
Internal Content Development and Editing
- Developed, maintained and executed two editorial calendars for hospital-wide communication
- Communication plan development and execution for major hospital hospital-wide events
- Wrote 25+ articles for the company intranet, OneHENRY
- Developed and maintained an editorial calendar for OneHENRY content creation
Social Media Content Curation
- Contributed social media content on Henry Ford Health System’s Twitter, Facebook, LinkedIn and Instagram
- Social media story mining and content development
- Scheduled, staffed and directed photo opportunities for social media
These are the metrics from one of the many social media events I took part in. I wrote the copy, selected the photos, scheduled and posted these posts. 
These are the metrics from one of the many social media events I took part in. I wrote the copy, selected the photos, scheduled and posted these posts.
Marketing Support
- Provided art direction for internal and public-facing materials to ensure brand integrity was maintained
- Provided art direction for graphic design projects
- Observed and assisted with press conferences and media relations
- Assisted the Endoscope team with submitting, developing and publishing a report on endoscope best practices in the Healthcare Sterile Processing Association (HSPA) [Formerly IAHCSMM].
Nina Knauf 